1/2/2023 0 Comments Shawty lo they know remix![]() ![]() But his only official release, 2007’s Units In The City, is a deep record with staying power. And while it’s probably not accurate to give them all the credit, D4L’s 2005 deal with the Warner-affiliated label Asylum undoubtedly shuttled rap – particularly Southern rap – in a more fun direction in the following years.Īs a solo artist, Lo was in the top tier of Atlanta rappers during the mid-2000s mixtape boom. It was jury-rigged party music for teenagers in one of the most poverty-stricken corners of America – a more contemporary version of Grandmaster Flash throwing parties in the Bronx. Snap was fun, lo-fi club rap made largely by and for the residents of the Atlanta neighborhood known as Bankhead. In the early 2000s, D4L helped elevate snap rap from a local trend to a national phenomenon, and their sound enabled a generation of rappers to monetize ringtones to compensate for plummeting sales.ĭ4L’s music – and snap rap in general – was reviled by the larger hip-hop community who viewed it as ignorant and disposable, but neither D4L nor anyone else in the snap rap scene ever claimed to be anything they weren’t. ![]() Shawty Lo first made his name as a member of (and the money behind) D4L, the pioneering group best known for ‘Laffy Taffy’ and ‘Betcha Can’t Do It Like Me’ (although he doesn’t appear on ‘Laffy Taffy’, as he was incarcerated when it was recorded). Given his pivotal role in the direction of post-millennial hip-hop, that’s a reasonable reaction. Something about Shawty Lo’s death made fans feel like they had lost not just a rapper, but the entire concept of yelling “ayyy” off brown liquor in 2007. More than once I witnessed the conversation mutate into a more generalized appreciation of early and mid-2000s Southern rap. #RIPShawtyLo trended on Twitter as fans posted their favorite memories of hearing the rapper’s stand-out hit ‘Dey Know’, random deep cuts from his catalog, and even a very recent selfie video of Lo at one of Atlanta’s legendary strip clubs (soundtracked by 21 Savage). On Wednesday morning, the world paid its respects to Shawty Lo in the modern fashion: by sharing content. Early reports that the accident was a hit and run turned out to be false, and while the two women who were in the car with him escaped with non-life-threatening injuries, Lo sadly did not. Andrew Friedman takes a closer look at his overwhelming influence and lasting legacy.Ītlanta rapper Shawty Lo died in a car crash on Tuesday night. D4L’s Shawty Lo, the influential Atlanta rapper responsible for 2008 smash hit ‘Dey Know’, died tragically on Tuesday September 21 in a car accident. ![]()
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